CONTAINS SOME SPOILERS AND EEEEEK!!!
Most horror movies aren't scary. Some of them can be creepy, racking up the tension by utilising the darkness and the quiet; many of them are just happy to make you jump (even if it's the old standbys of a cat leaping into frame or a sudden loud noise) and a few can be actually revolting with a full-on splatter grossout. Very, very few are actually frightening to the extent that you want to pause the DVD for a moment to put the lights on, as with Lake Mungo and The Last Will And Testament Of Rosalind Leigh. The first Insidious managed this brilliantly: I had to have lights on in the flat for a few nights afterwards. Later entries haven't had that same impact in me. Sure, the Insidious sequels were solidly crafted and satisfyingly creepy, as were the two Conjuring films and the first Annabelle. (Incidentally, I was wrong when I thought there was nowhere they could really take the Annabelle idea!)
Annabelle: Creation is a prequel, in which a group of orphaned children are taken in by a kind-hearted toymaker and his reclusive wife (Anthony LaPaglia, Miranda Otto). Twelve years ago they'd lost their beloved daughter in a car accident but now they're opening up the house for half a dozen girls whose orphanage has closed. The only rule is never to go into that locked room. But of course some of the girls do, and inside there's a wardrobe with a mysterious doll inside... Because vintage dolls are always, always unsettling, with their glass eyes and sickly grins: there's something seemingly almost evil about them. And when they chose the prop doll for The Conjuring and Annabelle they picked what is probably the freakiest-looking monster ever to grace a toyshop's shelves.
Director David F Sandberg (who made Lights Out last year) knows how to use the darkness, directing your attention to the vague, out of focus shapes and shadows behind the characters. He also knows how to time the Boo! moments and, when the time comes, punch up the pace as the evil gets loose and, as a result, the film works terrifically well. Maybe it loses a little oomph towards the end when we see the demon thing, which is again Joseph Bishara (composer for most of these films, though curiously not this one) in the black monster suit, just as the first Insidious took its foot off the pedal for the last act, but for the most part it's effective throughout and as a bonus it ties up nicely to the start of Annabelle itself (there's also a post-credits sting leading up to the next film in the franchise). Sure it's not doing anything wildly radical or hugely innovative, but what it is doing - slow burn scares with a creepy doll in a creepy old house - it's doing extremely well and I enjoyed it enormously.